When a new film is released, there is a lot more thought behind distributing it than you would think. There are many people in this world, and everyone has different tastes. Some people like romance while others like gore, no two people are the same.
There are many factors which producers will take into account when planning the marketing of a film, such as where the target audience live, which gender the film appeals to more and also social class, as well as many other factors.
One way that producers gather information on audiences is by gathering feedback. This way they know in what areas a certain type of film may do better than others. For instance a historical drama may do better in an 'upper class' are than maybe, say, a horror/slasher film.
The two films I have selected to look at to see how producers make and market films for audiences are the blockbuster film 'Sucker Punch' and the Japanese film 'How to date an Otaku'.
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