The film itself is sort of like a cross between 'Inception' and 'Alice in Wonderland', this whole idea that you can use dreams to gain something, whether it be courage or knowledge. I would imagine that this would catch many people's eye, along with the obvious action scenes that go along with it in this film.
The use of colour is one thing that stands out from the trailer. The way the colour is used makes the film seem like a comic book, which gives it that 'not of this world' feel to it. I would say that this would attract a certain type of audience, those who are interested in comic books or even computer games would be inclined to go and see the film.
Another thing that stands out is the music, which sounds like Rock which gives it a sense that this film is going to be action based more than romance or humour based. When you watch the visuals and hear the music along with it, the film seems very fast paced. This will appeal to those who like those sorts of films that are just basically fast paced action and not much else. On the contrary, the film has a deeper plot which isn't shown on the trailer, but for the sake of pulling in an audience it gives just enough away to interest people.
The characters in the film are perfect for the roles they fill. Emily Browning plays the lead role as 'Baby-doll', she has that innocent look about her which makes you sympathise more for her, while still managing to look fierce in battle. Emily Browning is already well known, one of her more recognisable roles being that of Violet Baudelaire in 'A series of Unfortunate Events', released in 2004. She was also a main part in 'The Uninvited', 2009, playing the role of Anna Ivers. Other actresses in the film include Abbie Cornish, Jena Malone, Vanessa Hudgens and Jamie Chung, who have all played roles that are notable.
The way the film was marketed would suggest that the producers were aiming at young adults who enjoy the comic book style. It was first announced at Comic-Con 2010 when a first trailer was shown. Comic-Con is generally known for its Comic book and Anime The second trailer was then released and attached to the start of Harry Potter Deathly Hallows part 1 and Black Swan. Both of these films have darker undertones to them, so showed off Sucker Punch to be a slightly darker film.
The way the film was marketed beyond the trailers were the posters. The original posters were six separate posters, each with a different lead girl (Babydoll, Sweet Pea, Rocket, Amber, Blondie, Madame Gorski), which were first released at Comicon 2010. They didn't reveal the actresses name, instead just had the name of the film and the name of the corresponding character. This would have interested the audience, and as a result make them look up the story of who these characters are. These posters also made there rounds on the internet, making appearances on various websites. For more information on the marketing click here.
The trailers and posters appear to be targeted at a male audience, with very attractive women, and lets be honest,wearing barely anything and holding lots of weapons, being the main focus. Despite this it could also appeal to the female market, as it's all about how these women are trying to escape from their male captors. This could relate to real life as they might be in an abusive relationship or something along those lines and this film teaches you how you can create your own world to escape all of that. All be it with epic fantasy-world fight scenes that are on par with many of the fight scenes you may find in comic books, anime or even computer/console games.
In conclusion I think that the way that Sucker Punch is marketed by producers is very effective. This is because it was advertised to those people who would be interested in the sort of film that is not like a conventional blockbuster film.
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| Suckerpunch Original Character posters |
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